Here's the first, full-scale, slightly flimsy prototype:
Here's another round of prototypes with a more structurally-sound handle as well as further exploration in branding:
And here's the idea for the single sandwich carrier made entirely out of the menu. The idea is that you can "unroll" the packaging and use it as a placemat as well as a menu in the future.
When you eat Yello Sub, you're happy, so why not have the opportunity to express that joy in the packaging? That's what's in store for tomorrow.
Before you say something, yes, I know it's a lot of yellow. But! This is the basic idea behind the packaging concepts. I took this circle/half circle shape and have worked to concept around that. I made an entire typeface out of that shape in addition to a submarine, water/tide, and a poorly-executed sandwich.